Brand Identity
STRI
Structural Technology for Robust Infrastructure & eXcellence
The Name
Two ideas, five letters.
STRIX isn't a random word — it's the product, written in shorthand. The name carries both what we build and the engineering that holds it together.
STR
Structure. The foundation of everything we analyze — beams, columns, walls, slabs, the whole system.
X
The cross-brace. The X-brace that resists lateral force and keeps a structure standing. Our mark is that brace, with a node at every joint.
Structural Technology for Robust Infrastructure & eXcellence
S · T · R · I · X
Logo System
One mark, every surface
A geometric wordmark, a tagline lockup, and a standalone brace icon that stays legible from billboard to favicon.
STRIX
Primary Wordmark
Dark theme · default usage
STRIX
Structural Technology · Robust Infrastructure · eXcellence
Tagline Lockup
Wordmark + backronym caption
App Icon
Brace mark only · launcher & taskbar
STRIX
Light Variant
Print · light backgrounds
STRIX
Monochrome
Single-color · embossing
Scalability
44 → 28 → 16px · favicon-ready
Color
Engineered, not decorated
A dark technical base with two structural accents — teal and blue trace the two diagonals of the brace.
Base
#13131C
Panel
#1E1E2E
Brace Teal
#4EC9B0
Brace Blue
#3A9BDC
Product Family
One brace. A whole platform.
STRIX is a masterbrand. The same brace mark carries across disciplines — only the accent color changes.
STRIX Build
Buildings
STRIX Civil
Infrastructure
STRIX Bridge
Bridges
STRIX Mechanical
FEA / Machinery